HOW TO SELL YOUR HOME AT AUCTION!

Whilst it’s a big step to make a decision to sell your property by auction, the process can be simplified by taking some basic steps to ensure that the maximum price can be achieved. The basic principles apply to most types of auctions and relate to the following important factors:
Select the best Agent/Auctioneer
Marketing and Promotion
Presentation
In selecting the best Agent and Auctioneer you will need to consider such things as local profile, product knowledge, suitability to the type of auction involved and qualifications of the people responsible for the promotion and sale of your property. A polished auctioneer is an important ingredient in the overall success of the auction process.
The marketing and promotion of the property is critical in endeavouring to find the most suitable buyer for your property. It is, obviously, important to focus your advertising towards the people most suited to your home. In settling on the most effective marketing campaign, make sure you allocate sufficient marketing funds to reach the target market with the best and quickest impact.
The presentation of the property is critically important in achieving the desired result. Remember that the first impression is always the most significant and a well presented property will give you a great chance of auction success. Things such as neatly kept gardens, manicured lawns and well maintained home surroundings will strongly enhance the potential value and appeal of the property to potential purchasers.
If you can manage to get the basic principles right you will go a long way towards achieving a really satisfying result at auction.

On going marketing

The information obtained from Buyer Registration forms will provide invaluable contact details for future auctions. The growing of your database of potential purchasers can lead to the ongoing support and success of your auctions for many years to come.

Settlement

When formalising an agreement with an auctioneer it is important to discuss the financial settlement arrangements once the auction is completed. Once again, depending on the type of auction being conducted, the auctioneer (or his agency) will collect the auction proceeds and, in turn, dispurse the proceeds to the relevant recipients. Normal deductions prior to release of funds to the seller will include Agents Commission and Advertising.

Safe Delivery and payment policy

To continue the smooth operation of the auction process it is important that buyers are able to take delivery of their auction purchases with a minimum of fuss. Trained staff will assist with efficient delivery of items once payment has been made. Safe delivery is an important part of the process.

Re-enforce the absolute necessity to receive full payment for auction items prior to collection by buyers. Failure to enforce the payment policy can be a financial disaster. History tells us that a soft approach in this area of the auction process often leads to moral and financial disappointment.

Make it easy for the purchaser to pay.

An important part of the auction process is to provide a number of payment options to satisfy the needs of the buying public. These days acceptable methods of payment at the most auctions are cash, personal cheque, bank cheque and various forms of credit card options. Auction items will normally remain on site until full payment is received unless alternative arrangements are made prior to auction. It is important for the auctioneer to make everyone aware of auction payment conditions prior to commencement of the auction.

Presentation

When conducting an auction of any type it is imperative that the auction items are presented to the public in the best possible condition. In an ever increasing competitive world, pristine presentation will strongly enhance a seller’s chances of achieving a good price for their auction items. Attention to detail in presentation is sure to be rewarding.

Have The Right Staff

Ensuring that sufficient, trained staff are engaged to assist in all facets of the auction process is very important. The presence of relevant staff members in areas of registration, presentation of items, acceptance and delivery of auction items etc is a critical component of a successful auction.

Sufficient advertising and promotion of your auction is absolutely critical to it’s success. Select the best possible advertising mediums to expose your specific auction and attempt to reach the target market by way of these mediums. Very careful consideration needs to be given to the target market when deciding on the most suitable advertising campaign. Depending on the type of auction, the time and value of the campaign can vary quite substantially but it is important not to under expose the auction if you wish to maximise the financial result. Having a strong, qualified crowd of buyers goes a long way towards success.

The Auction Venue

Much credence should be given to the selection of the Auction venue when organising your auction. The venue should reflect the quality and type of auction being held in order to achieve your maximum result. When conducting an auction it is often difficult to judge the projected size of the crowd and therefore the crowd catering in relation to seating and general hospitality is dependant on these factors. It is very important that potential purchasers have the necessary access to auction items in order to ascertain their value and suitability to their needs. Special emphasis should be placed on the venue because too much room or too little room at the wrong venue will be counterproductive to the success of the auction.

How to Run a Successful Auction

Over the next few days I'm going to be posting my ten most helpful tips on how to run a successful auction. Apart from making sure the Guests have such a good time that they will want to tell all their friends you have to achieve your ultimate objective and that's to make as many sales as is humanly possible.

Choosing the right Auctioneer.

Because your auction is of a specific nature it is imperative to select an auctioneer that is ideally suited to this type of Auction. For example, a Fine Art Auctioneer is not always the person to select when conducting a charity auction which may include sporting memorabilia and assorted items that have been donated.
The success of your auction often depends on the ability of the auctioneer and his knowledge of the type of goods being submitted to auction. The hype and spontaneous activity that comes with these types of auctions requires certain qualities such as a quick wit, an ability to "get on with it" and sell for extended periods at a fast pace. Alternatively, more refined auctions such as Fine Art calls for an auctioneer that displays a good level of patience and decorum. Selection of the most suitable auctioneer is sometimes understated and many auctions fail to reach the desired results and standards because of poor selection.

The best in the business

Our Auctioneers

findanauctioneer.com.au represents only highly skilled and professionally accredited auctioneers. Many of our Auctioneers have won multiple awards.

From all our auctioneers, you can expect top quality service and a high level of expertise in getting the best possible price for your auction item.

Whatever you have to auction, wherever and whenever your auction may be, you can be absolutely certain that we will help you find the auctioneer that will best meet your needs.

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What We Auction

Our auctioneers are highly experienced in the auction process, and are all capable of auctioning a wide variety of items, whether this be real estate, livestock or any other items. However, next to each auctioneer's profile you will see the auction area that they specialise in.

These include, but are not exclusive to:

• Real Estate
• Art & Antiques
• Charities & Benefits
• Livestock
• Motor Vehicles and Machinery
  

Please do not hesitate to contact us regarding your auction requirements.

Chris Childs & Ray Cross conducting Auction at Salt

Want the best out of your upcoming auction?

findanauctioneer.com.au managed through Cross & Childs Auctioneering Services is a team of award winning auctioneers that are experienced in all areas of auctioneering.

Company Directors, Ray Cross and Chris Childs pride themselves on 75 years of combined experience in auctioneering. They have drawn together a professional team of multiple award winning auctioneers that service both their national and international clients. All auctioneers are fully accredited and are masters of their profession.

Having conducted and officiated at a diverse range of auction programs over many years the staff at findanauctioneer.com.au can advise and assist you in every aspect of your pre auction and auction day needs.

findanauctioneer.com.au provides top quality service and expertise in getting the best possible price for your auction item. Our longevity in this specialised field of auctioneering gives our clients the absolute confidence in selling their prize possessions by the auction process.

The skills, knowledge and experience offered to you by the auctioneering team at findanauctioneer.com.au leaves you free to enjoy your auction experience.