Whilst it’s a big step to make a decision to sell your property by auction, the process can be simplified by taking some basic steps to ensure that the maximum price can be achieved. The basic principles apply to most types of auctions and relate to the following important factors:
Select the best Agent/Auctioneer
Marketing and Promotion
Presentation
In selecting the best Agent and Auctioneer you will need to consider such things as local profile, product knowledge, suitability to the type of auction involved and qualifications of the people responsible for the promotion and sale of your property. A polished auctioneer is an important ingredient in the overall success of the auction process.
The marketing and promotion of the property is critical in endeavouring to find the most suitable buyer for your property. It is, obviously, important to focus your advertising towards the people most suited to your home. In settling on the most effective marketing campaign, make sure you allocate sufficient marketing funds to reach the target market with the best and quickest impact.
The presentation of the property is critically important in achieving the desired result. Remember that the first impression is always the most significant and a well presented property will give you a great chance of auction success. Things such as neatly kept gardens, manicured lawns and well maintained home surroundings will strongly enhance the potential value and appeal of the property to potential purchasers.
If you can manage to get the basic principles right you will go a long way towards achieving a really satisfying result at auction.
Select the best Agent/Auctioneer
Marketing and Promotion
Presentation
In selecting the best Agent and Auctioneer you will need to consider such things as local profile, product knowledge, suitability to the type of auction involved and qualifications of the people responsible for the promotion and sale of your property. A polished auctioneer is an important ingredient in the overall success of the auction process.
The marketing and promotion of the property is critical in endeavouring to find the most suitable buyer for your property. It is, obviously, important to focus your advertising towards the people most suited to your home. In settling on the most effective marketing campaign, make sure you allocate sufficient marketing funds to reach the target market with the best and quickest impact.
The presentation of the property is critically important in achieving the desired result. Remember that the first impression is always the most significant and a well presented property will give you a great chance of auction success. Things such as neatly kept gardens, manicured lawns and well maintained home surroundings will strongly enhance the potential value and appeal of the property to potential purchasers.
If you can manage to get the basic principles right you will go a long way towards achieving a really satisfying result at auction.
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