Tuesday, August 26, 2008

Sufficient advertising and promotion of your auction is absolutely critical to it’s success. Select the best possible advertising mediums to expose your specific auction and attempt to reach the target market by way of these mediums. Very careful consideration needs to be given to the target market when deciding on the most suitable advertising campaign. Depending on the type of auction, the time and value of the campaign can vary quite substantially but it is important not to under expose the auction if you wish to maximise the financial result. Having a strong, qualified crowd of buyers goes a long way towards success.

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